£4.77 – £7.13Price range: £4.77 through £7.13
Echinacea purpurea ‘Magnus’ is a striking purple coneflower, ideal for UK gardens. Its vibrant, large blooms attract bees and butterflies from July to September, offering robust colour and easy care in sunny borders.
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Echinacea purpurea ‘Magnus’ is a vibrant purple coneflower, bringing bold colour and vital pollinator support to UK gardens throughout summer.
Discover the enduring charm of Echinacea purpurea ‘Magnus’, a truly exceptional herbaceous perennial loved by gardeners across the UK. This popular coneflower stands out with its large, daisy-like blooms, featuring rich purple petals and a prominent central cone. It thrives in sunny borders, offering a spectacular display that lasts for many weeks. Furthermore, this robust plant effortlessly attracts bees and butterflies, enriching your garden’s biodiversity. Consequently, it is a brilliant choice for adding both beauty and life to your outdoor space, making it a garden favourite.
Echinacea purpurea ‘Magnus’ derives its name from Greek roots; ‘Echinacea’ means ‘hedgehog’, aptly describing the spiky central cone, while ‘purpurea’ refers to its beautiful purple hue. The cultivar ‘Magnus’ distinguishes itself with particularly large, non-drooping petals that radiate outwards. This creates an impressive, flat disc of rich colour. Unlike some other coneflower varieties, its petals remain horizontal rather than reflexing downwards, giving it a distinctive appearance.
This magnificent coneflower begins its spectacular show in July. It then continues to produce abundant blooms right through to September, sometimes even into October in milder areas. Its striking purple petals encircle a pronounced, bronze-orange central cone, which adds textural interest. The coarse, dark green foliage forms a neat basal mound, providing a perfect backdrop for the vivid flowers. This hardy herbaceous perennial dies back to the ground in winter, yet reliably returns with renewed vigour each spring.
Echinacea purpurea ‘Magnus’ shines in many garden settings. It provides excellent vertical interest in mixed borders and forms stunning drifts when mass planted. Consider using this versatile purple coneflower in cottage gardens, prairie-style plantings, or dedicated wildlife habitats. The sturdy stems ensure its flowers stand proudly, creating a reliable splash of colour and structure. This plant does not typically require specific pruning for shape. However, deadheading spent flowers will encourage a longer blooming period and more flower production.
Crucially, Echinacea purpurea ‘Magnus’ is a beacon for beneficial insects. Bees and butterflies flock to its nectar-rich flowers, making it an essential addition for supporting local UK ecosystems. Furthermore, leaving the spent seed heads intact through winter offers valuable food for garden birds like finches. Thus, it adds life and movement to your garden long after the flowering season has passed. Echinacea purpurea ‘Magnus’ truly is a versatile and rewarding plant for any UK garden, delivering beauty and ecological benefit.
Hardy in all of the UK and northern Europe. Suitable for exposed sites.
Water new plants regularly until they are well-established. Once established, Echinacea purpurea 'Magnus' is relatively drought-tolerant. Deadhead spent flowers throughout the summer to encourage continuous blooming and to maintain a tidy appearance. In late autumn or early spring, cut back the faded foliage and stems to ground level. Alternatively, leave the seed heads over winter for architectural interest and to provide food for birds, then cut back in early spring before new growth emerges. Divide congested clumps every 3-4 years in spring or autumn to maintain vigour.


